Keystone Light Beer | Privacy Policy

Keystone® respects the privacy of every individual who visits our web site. This Privacy Policy outlines the type of information that Keystone may collect from the website, and how we may use the information. This Policy will also provide you with instructions on what to do if you don't want to share personal information with Keystone when you visit our website.

Access to KeystoneLightBeer.com website is restricted to people of legal drinking age, including access to all advertising and marketing information on the site.

The KeystoneLightBeer.com website is intended only for persons of legal drinking age. Date of birth verification is required at the entrance of the website and age verification prompts may also be located within the website. If someone under the legal drinking age has provided us with personal information by obtaining access in violation of the website access restrictions, Keystone asks that the parent or guardian of that person contact our Consumer Information Center at (800) 322-2399, Monday through Friday, 8:00 a.m. to 5:00 p.m. Mountain Time, or write us at Coors Brewing Company, 311 10th Street, Golden, Colorado 80401. Upon receiving your request, we will promptly remove such information from our records.

Any Information You Provide is Voluntary

The KeystoneLightBeer.com website may request from you information such as your name, address, telephone number, date of birth and/or your e-mail address. You may also be asked whether you would like to provide additional information to be gathered by use of a "cookie" or similar file. Please know that any information you provide to us is voluntary on your part and not required by Keystone.
If you do not want information collected from the KeystoneLightBeer.com website, please do not submit any information to us or agree to the collection of your information. If you have already submitted personal information to us and would like us to remove it from our records, please contact our Consumer Information Center at (800) 322-2399, Monday through Friday, 8:00 a.m. to 5:00 p.m. Mountain Time or write us at Coors Brewing Company, 311 10th Street, Golden, Colorado 80401. Once we receive your request, we will remove the personal information you provided to Keystone from our files.
If you do provide Keystone with information, unless we advise you otherwise, we may use the information such as your name, address, telephone number, date of birth and/or your email address to provide requested information or products, to improve our products and/or services, to send information or publications, to revise our website to better address your interests, to use as an entry to a contest or sweepstakes, to provide to third-parties affiliated with Keystone, and/or to contact you. We may share your information with persons and entities that are affiliated with Keystone. We do not provide the information to third parties not affiliated with Keystone unless we have your consent to do so. In addition, upon your consent, we may provide your information, as listed above, to third parties and entities that are not affiliated with Keystone.
From time to time, certain pages on our website permit visitors to send e-mails containing content/copy prepared by or on behalf of Keystone to friends, acquaintances or other third parties ("Third Parties") via an automatic technical process, simply by inserting the e-mail addresses of the Third Parties where indicated ("Tell-A-Friend Pages"). Keystone does not collect or retain Third Party e-mail addresses inserted on Tell-A-Friend Pages. However, if your email address is inserted as a Third Party e-mail address by a website visitor using a Tell-A-Friend Page, you may receive an e-mail at the request and direction of the visitor via the automatic technical process, even though you may have previously indicated that you do not want to receive e-mail from us. Please note that such e-mails are sent by and at the direction of the website visitor, not Keystone, and your receipt of such e-mails is not a violation of this Privacy Policy.
Keystone may make changes to the Privacy Policy at any time, so please make sure to periodically check the website for any changes we may have made. Your continued use of the website following the posting of any changes to the Privacy Policy means that you have accepted these changes.
This Privacy Policy was posted to this website on March 4, 2005 and is effective as of March 1, 2005.

Some Information will be Collected Automatically
Some non-personal information may be collected automatically, such as the type of Internet browser and computer operating system you use and the domain name from the website you use to link to our website.

If you have any questions or comments regarding this Privacy Policy, please contact the Consumer Information Center at (800) 322-2399, Monday through Friday, 8:00 a.m. to 5:00 p.m. Mountain Time, or write us at Coors Brewing Company, 311 10th Street, Golden, Colorado 80401.

Thanks for visiting the KeystoneLightBeer.com website.